Keep Your Mailing Lists Current and Cut Costly Postage
- Wed 25th March 2009, 2:56 pm
The new postal rates are probably taking a toll on your bottom line so here are few tips for reducing costs on your next direct mail campaign using our data processing services.
We recommend the following things to help reduce your postage costs and soft costs associated with undeliverable-as-addressed mail.
#1 Move/Update
Update your list with National Change of Address [NCOA]. We recommend processing 2-3 times annually and using the 48 month version to most effectively reach your target customers that may have moved and to eliminate undeliverable addresses from your mailing list before you mail your campaign.
#2 Deceased / Do Not Mail
Remove costly names that won`t respond with Mailing List Suppression Services such as “DMA Do Not Mail” file and the “Deceased Processing” file to eliminate "dead wood" from your upcoming mailing campaign.
#3 Duplicates
Eliminate Costly Duplicates between your mailing file segments and with-in each file by using Merge/Purge Processing before you mail. Remember, there are many options when doing a merge/purge such as keeping only 1 person per household, 1 person per family or 1 person per address. These options can make a big difference in locating and removing costly duplicates.
For information on the above services and more, please contact me at 718-655-2500 ext. 131.
For more about Greg Wells, click here.
